Car dealers are desperate for new models but there’s an industrywide drought

Source: By Sharon Terlep, Wall Street Journal • Posted: Tuesday, September 29, 2026

 

Something’s missing from the nation’s auto showrooms: new cars. “It’s real bad,” said Michael DiFeo, a New Jersey Cadillac dealer. “I literally have people saying, ‘I am not leasing this car again. It’s the same car and the price keeps going up.’” Fresh models attract car buyers to showrooms and command higher prices.

Without them, dealers are left pushing aging designs while automakers race to churn out new models—meanwhile using retro throwbacks, special editions and six-figure status symbols to keep buyers coming. Fewer new models are hitting the market than at any time in recent history. Automakers are expected to redesign just 9% of their lineup on average across the 2026 through 2028 model years—well below the 20-year average of 14%, according to a report by veteran automotive analyst John Murphy. That figure, which factors in sales volumes, would be even lower if not for General Motors’ redesign of its top-selling pickup trucks.

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