Producers launch ad campaign 

Source: Amanda Peterka, E&E reporter • Posted: Tuesday, May 19, 2015

Biodiesel producers today launched a national advertising campaign to promote the fuel as an “alternative energy success story.”

The campaign led by the National Biodiesel Board will feature a 30-second television spot on national networks, certain local broadcasts and cable news programs. Running over the summer, the campaign will also include digital, print and radio advertising.

The ads, which were produced by Northern Virginia-based PCI, show biodiesel fueling different types of vehicles and feature stories from biodiesel users and suppliers, according to a news release on the campaign.

“We have a lot to be proud of,” NBB CEO Joe Jobe said in a statement, “and want to showcase to leaders in Washington and around the nation the environmental, economic, and energy benefits biodiesel brings right to their communities.”

Biodiesel is a renewable fuel made from soybean oil, animal fats and used cooking grease. It is considered an advanced biofuel under the federal renewable fuel standard program that U.S. EPA has found reduces greenhouse gas emissions by at least 50 percent compared with a gasoline base line.

Along with the National Biodiesel Board, funding for the campaign comes from the United Soybean Board, state soybean checkoff boards and the U.S. Canola Association. NBB did not give a specific dollar amount for the campaign.

The campaign comes as EPA is set to propose what is likely to be a highly controversial rule setting biodiesel and other renewable fuel mandates for the coming years (E&ENews PM, April 10). The National Biodiesel Board said the new campaign was meant to complement its efforts to urge the agency to set robust targets for biodiesel in the upcoming rule.